Collection of Personally Identifiable Information and Other Information
When you access or use the Website, we collect and store your Personal Information, which is provided by you from time to time during the course of your use or access of the Website in any manner across all platforms of use. The purpose of doing so is to improve the Website experience and services offered and to provide you with a safe, efficient, smooth and customized experience. We may also collect Personal Information from you that we consider necessary for achieving this purpose. “Personal Information” shall mean information disclosed by or obtained from any user of the Website and includes name, age, payment processing details, any other personal details capable of identifying a person and any other information about the user (including any literary or artistic works) that the user willingly submits to the Website.
In general, you can browse the Website without telling us who you are or revealing any Personal Information about yourself. Once you give us your Personal Information, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use a particular service or feature on the Website.
Use of Demographic / Profile Data / Your Information
We use Personal Information to provide the services you request and those otherwise offered by the Website. To the extent we use your Personal Information to market to you, we will provide you the ability to opt-out of such uses. We use your Personal Information for a number of purposes including but not limited to resolve disputes; troubleshoot problems; help promote a safe service; measure consumer interest in our products and services, inform you about online and offline offers, products, services, and updates; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; and as otherwise described to you at the time of collection. In our efforts to continually improve our product and service offerings, we collect and analyse demographic and profile data about our users’ activity on our Website. We identify and use your IP address in particular to help diagnose problems with our server, to administer our Website and for other purposes that would help improve the services offered to you on the Website and provide more services in the future.
Sharing of Personal Information
We may share any Personal Information with our other affiliates to help detect and prevent identity theft, fraud and other potentially illegal acts; correlate related or multiple accounts to prevent abuse of our services; and to facilitate joint or co-branded services that you request where such services are provided by more than one corporate entity. Those entities and affiliates may not market to you as a result of such sharing unless you explicitly opt-in.